Brett Lovelady

Brett Lovelady

Brett founded ASTRO Studios in 1994 to innovatively blend design, technology and lifestyle insights into a wide range of iconic, culture defining products and brands. Since then Brett has become one of Americas top design leaders, advocating for design and directing some of the world’s most culturally relevant products and brands, while helping clients generate billions in new revenue worldwide.

ASTRO & Brett have worked on hundreds of products and brands, from Fortune 100 clients to start-ups, receiving numerous industry and design awards including 2 BusinessWeek Design of the Decade awards and 5 nominations for Cooper Hewitt National Design Awards. Project highlights include: Nike’s Triax Watch Series, the Nike Fuelband, Microsoft Xbox360 gaming console, Shinola Electric & Audio and many more.

In 2008, ASTRO also created and spun-off ASTRO Gaming Inc., extending the ASTRO design brand into a hi-performance e-sports brand. In 2011 the venture backed ASTRO Gaming achieved #13 on the INC. 500 fastest growing companies list, then was acquired by pre-IPO, Skullcandy Inc. and recently acquired by Logitech. ASTRO recently launched it’s next property, the Minus-8 watch brand.

The Good Design Award Yearbook

All the selected award-winning projects in global design

The Good Design Awards are the largest and most extensive global design awards program in the world. Awarded design firms and manufacturers have the right to enter into a limited legal licensing agreement to use the Museum's GOOD DESIGN logo to mark and identify the selected product or graphic in their marketing, publications, promotions, and communication campaigns as a public symbol of product and service quality. This public seal of approval immediately informs consumers to understand that the selected product and graphic meets the most rigorous test and criteria for absolute design excellence.

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